How Empyra Technologies Private Limited collects, uses, shares and protects your personal data across the Empyra platform.
Last updated: 25 August 2026Empyra Technologies [Private Limited] ("Empyra", "we", "us", or "our") operates the Empyra website, web application, mobile application and related services (collectively, the "Platform").
Empyra is an AI-powered fashion marketplace that helps customers discover and shop from curated Indian homegrown fashion brands through personalised recommendations, styling and discovery.
We respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect, why we collect it, how we use it, when it may be shared, how we protect it, and the choices and rights available to you.
By accessing or using the Platform, you acknowledge that you have read and understood this Privacy Policy. Where consent is required under applicable law, we will obtain your consent before processing your personal data for the relevant purpose.
Empyra Technologies [Private Limited] is the entity responsible for the processing of personal data collected through the Platform.
For the purposes of applicable data protection laws, including the Digital Personal Data Protection Act, 2023 ("DPDP Act") and applicable rules made thereunder, Empyra may act as the Data Fiduciary in relation to personal data that we collect and process for our own purposes.
Our Platform may also contain products offered by independent third-party homegrown brands. These brands may have their own privacy policies and data-processing practices where they independently process information.
Depending on how you use Empyra, we may collect the following categories of information.
This may include:
When you purchase products through Empyra, we may collect:
Payment card, UPI or other payment credentials may be processed directly by third-party payment service providers. Empyra does not intend to store complete payment card details on its own systems.
To personalise your experience, we may collect information such as:
Empyra may ask you to voluntarily provide certain body measurements or fit-related information, such as:
We may also collect information that you provide through Empyra's body-shape, colour-analysis, styling or fit-assessment features.
Your body measurements and fit information are collected specifically to improve your personalised shopping experience on Empyra. They may be used to:
Your body measurements are not collected for the purpose of selling or providing them to brands for their own marketing or advertising activities. Empyra does not sell your body measurements.
Unless otherwise disclosed to you and permitted by applicable law, Empyra will not provide your individual body measurements to brands or other third parties for their independent marketing, advertising, profiling or commercial purposes. Where a brand needs information to fulfil your order, Empyra may provide the information reasonably necessary for fulfilment, delivery, customer support or another specific service requested by you — never more than is reasonably necessary for that purpose.
When you visit or use the Platform, certain technical information may be collected automatically, including:
We may use cookies, pixels, SDKs and similar technologies to operate, secure, analyse and improve the Platform.
We may process your personal data for the following purposes.
We may use your contact information to send account-related communications, order confirmations and updates, delivery notifications, customer service communications, and important service or policy updates.
Where required by law, we will seek your consent before sending promotional communications. You may opt out of marketing communications at any time.
Empyra uses technology, including artificial intelligence and recommendation systems, to personalise fashion discovery.
Your information may be used to generate recommendations based on factors such as your style preferences, previous interactions, shopping history, size and fit preferences, body measurements, colour preferences, budget, occasion, and products viewed, saved or purchased.
These recommendations are intended to assist your shopping experience. They are not medical, health or professional advice.
Providing body measurements or other personalisation information is optional unless specifically required for a particular feature. If you choose not to provide this information, certain personalised features may be unavailable or less accurate.
Empyra does not sell your personal data. We may disclose limited personal information where reasonably necessary for providing our services, complying with law, protecting the Platform, or completing a transaction.
We may use trusted third-party service providers for purposes such as payment processing, shipping and logistics, cloud hosting and storage, website and application infrastructure, security and fraud prevention, customer support, analytics and performance monitoring, email, SMS and communication delivery, and technical maintenance.
Such service providers may process personal data only to the extent reasonably necessary to provide their services to Empyra and subject to appropriate contractual and security safeguards.
Empyra is a marketplace connecting customers with independent homegrown brands. When you purchase a product, we may share information reasonably necessary to fulfil your order, such as your name, delivery address, contact number, order details and other information necessary for fulfilment.
Your body measurements, fit profile and personal styling information will not be routinely shared with brands for their independent marketing, advertising or profiling purposes.
We may disclose information where reasonably necessary to comply with applicable law, respond to lawful governmental or regulatory requests, enforce our Terms of Use, investigate fraud or security incidents, or protect the rights, safety or property of Empyra, our users or others.
If Empyra undergoes a merger, acquisition, restructuring, financing, sale of assets or similar transaction, personal data may be transferred as part of that transaction, subject to applicable law and appropriate safeguards.
We understand that body measurements are personal and sensitive to our customers. Empyra will not:
We may, where legally permitted and where appropriate safeguards are applied, use aggregated or de-identified information to understand general shopping, sizing or fit trends and improve Empyra. Such information will be designed so that it does not reasonably identify you.
We retain personal data only for as long as reasonably necessary to provide our services, maintain your account, complete transactions, meet legal, regulatory, accounting or reporting requirements, resolve disputes, prevent fraud and abuse, and protect the security and integrity of our Platform.
When personal data is no longer required for these purposes, we will delete it or anonymise it, subject to applicable law and legitimate retention requirements. You may also request deletion of your personal data, subject to applicable legal or other legitimate retention requirements.
You may request deletion of your body measurements and fit profile. If you delete this information:
Where technically feasible, we will also take reasonable steps to remove the information from active systems and associated personalisation profiles.
Subject to applicable law, you may have rights including the right to:
The DPDP Act specifically provides rights relating to correction and erasure, grievance redressal and nomination, subject to the applicable requirements and limitations.
To exercise your rights, please contact us using the details in Contact Us. We may need to verify your identity before completing certain requests in order to protect your account and personal data.
Where we process your personal data based on consent, you may withdraw your consent at any time, subject to applicable law. Withdrawal of consent will not affect the lawfulness of processing that occurred before your withdrawal.
Please note that withdrawing consent for certain information may mean that we cannot provide specific Empyra features that depend on that information. For example, if you withdraw consent for the use of your body measurements, Empyra may no longer be able to provide certain personalised fit or styling recommendations.
Empyra may use cookies and similar technologies to keep you signed in, remember preferences, maintain shopping cart functionality, understand Platform usage, improve performance, detect security issues, measure marketing and advertising performance, and personalise your experience.
Where required by applicable law, we will obtain the appropriate consent before using non-essential cookies or similar technologies.
You may control cookies through your browser or device settings. Disabling certain cookies may affect the functionality of the Platform.
The Empyra Platform may contain links to third-party websites, including the websites of brands selling products through Empyra.
Once you leave the Empyra Platform, the privacy practices of those third parties are governed by their respective privacy policies. Empyra is not responsible for the privacy practices, security or content of third-party websites.
We encourage you to review the privacy policy of any third-party website before providing personal information.
We take reasonable technical and organisational measures to protect your personal data against unauthorised access, accidental loss, destruction, misuse, alteration and unauthorised disclosure.
Security measures may include access controls, authentication mechanisms, encryption where appropriate, monitoring, secure infrastructure and other safeguards appropriate to the nature of the information being processed.
However, no method of transmission or electronic storage can be guaranteed to be completely secure. You are responsible for maintaining the confidentiality of your account credentials and should notify us immediately if you believe your account has been compromised.
Empyra is intended for use by adults. We do not knowingly collect personal data from children in violation of applicable law.
If you believe that a child has provided personal data to Empyra without the appropriate consent or authorisation, please contact us so that we can take appropriate action.
Where applicable law requires verifiable parental or guardian consent for processing children's data, Empyra will follow the applicable requirements.
Empyra primarily operates in India. Some of our technology, infrastructure or service providers may process information outside India.
Where personal data is transferred outside India, Empyra will take steps required under applicable law and maintain appropriate safeguards for such processing.
If you have a question, concern or complaint regarding the processing of your personal data, you may contact Empyra using the details below. We will review and respond to privacy-related requests in accordance with applicable law.
Email: info@empyra.co
Address: Plot no.19, Temple rock enclave, Tadbund, Secunderabad, Telangana. 500009
We may update this Privacy Policy from time to time to reflect changes to our products and services, our data-processing practices, applicable laws and regulations, and technology and security practices.
When we make material changes, we may provide additional notice where required by applicable law. The latest version will always be made available on the Empyra Platform.
We encourage you to review this Privacy Policy periodically.
If you have any questions about this Privacy Policy or how Empyra handles your personal data, please contact us:
Email: info@empyra.co
Website: https://empyra.co/
Address: Plot no.19, Temple rock enclave, Tadbund, Secunderabad, Telangana. 500009
This Privacy Policy is intended to explain Empyra's privacy and data-handling practices in clear language. It should be read together with Empyra's Terms of Use, Cookie Policy and other applicable policies.
Nothing in this Privacy Policy limits any rights available to you under applicable Indian law.
Last Updated: 25 August 2026